Virtual Reality (VR) in Business - Everything That You Need to Know (2023)

There are many ways to show the audience your company’s mission and values, but the virtual reality in business opens a new dimension of possibilities. There is no situation you cannot make up using virtual reality, and there is no emotion you cannot share through the virtually moderated world. It opens many doors for business owners and marketers, who use this opportunity in all possible ways. In this article, we will tell you everything about virtual reality in business, from the benefits and best examples to future development and the steps of implementing it in your company.

What Is Virtual Reality

Virtual reality in business refers to a simulated experience that makes people see and feel unreal situations similar to real ones using virtual reality headsets, which can transform one business side of things or another. The developers make this possible using technology and generating realistic images. The most popular way of developing virtual reality settings is by using virtual reality headsets and multi-projected environments.

Difference BetweenVirtual Reality and Augmented Reality

VR technology is often confused with the similar one — augmented reality technology. Even though both are working for the same goal — to make people experience unbelievable emotions using virtual settings, they have one core difference.

  • Augmented reality is the way of placing virtual 3D images into the usual settings of users with the help of a technology device, usually a smartphone.
  • Virtual reality, on the other hand, immerses a person in virtual settings and makes them see and feel the experiences that the company wants them to see. As a result, virtual reality is a common way businesses integrate this kind of technology into their audience’s life.

How Virtual Reality Is Used in Business

Virtual reality businesses are making various solutions for companies globally to choose the best way to use VR for their industry, market, and audience. Let’s review how various companies utilize VR in their business projects.


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Metaverse refers to the immersive virtual world, which can be facilitated using VR and/or AR technologies. Users can navigate the metaverse using eye movements, controllers, or voice commands, and virtual reality headsets create a feeling of presence in virtual settings. Metaverse has a range of applications in the business domain, from creating corporate environments to facilitating work-related communication or conducting employee training sessions.

Employee Training and Education

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It’s not a colossal surprise that VR found a way to improve the HR industry in several ways. The HR specialists focus on improving employee productivity, training, and development in the long run. Imagine how much easier they can be if the employees could experience all the situations they read about in the handbooks. Similarly, VR can be a game-changing factor in shaping how students interact with learning materials if simulated in the virtual world. Although it’s a step-by-step process, universities and educational organizations are discovering ways to integrate virtual reality into any study field, from biology to history.

Data Visualization

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Another way the businesses tried to use VR is by integrating it into their research and data analytics processes. Virtual reality developers thought of making data visualization easier by making immersive data boards. Gathering data and showing research results doesn’t have to be all about numbers; it is much easier to see the results using images and videos. Also, this doesn’t only apply to the integral usage of data boards. Some companies show the results of their research publicly. For instance, you can see this New York Times example.


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Virtual reality business applications change the manufacturing industry tremendously. Car manufacturers are probably the most prominent example of using virtual reality in all stages of product development. The VR is used in the modeling stage to make the process easier and faster for the engineers, but it is also used for marketing purposes, like in the virtual reality car showroom. Curiously, the VR industry also improved the safety of workers in the manufacturing industry. That’s because virtual reality allows for creating a simulation of production operations, giving the possibility to point out the potentially dangerous spots.

Virtual Showrooms in Retail

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Did you know how much sales are influenced by the inability of customers to see or try products properly? Sometimes accessing the physical shops may be hard for your target audience, and they either choose not to travel far or cannot take time to visit the shop from their job. Virtual reality showrooms solve both of these problems. They give a way to see the products from the comfort of your home from every angle and perspective. Imagine how useful they were when almost every business had to close physical shops due to COVID.


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The ads are where marketers can use VR technology to the fullest. Making the brands visible in the market with virtual reality becomes more effortless and allows them to stand out among the competitors. Almost all big retail companies started using VR technology, from making virtual showrooms to giving users a way to see their products in virtual settings and learn all the benefits.

Design and Modeling

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If you talk to any development team, you’d recognize that modeling is a crucial step in product development. Virtual reality makes modeling easier, allowing the designers to make integrative 3D images of their ideas. VR technologies as a whole can revolutionize the way designers interact with their day-to-day tasks. With a steady transition of work responsibilities into virtual environments, design and modeling assignments change their shape rapidly.

(Video) What is Virtual Reality (VR) and how is it used in business

Benefits of Using VR in Business

There’s a reason why VR businesses prosper nowadays. The benefits they provide to their customers are endless, and the recognition they get for that pays off in companies’ success. We selected three main ones for you to check.

Competitive advantage

The most beneficial thing VR gives businesses is the ability to stand out among their competitors. In the modern world, hardly any business is unique enough to say that no company can offer something similar to what they do. So marketers and business owners are constantly fighting for their audience’s attention. And this audience will most likely choose something fresh and new that sparks emotions and makes them excited to try the product.


Even though you have to invest in VR technology solutions, you will still gain a decent ROI. That’s because virtual reality eases lots of processes and saves much time that if you look back at the start of using it, you will understand how many expenses were cut off. Moreover, the increase in sales after implementing VR into your business strategy makes companies gain more money.


We must admit that technology can do everything faster and better than we do. Take VR training as one of the best examples of saving time. Instead of designing individual training materials, just prepare everything in VR and scale your training plan to the target audience. Or consider the construction project, for instance. You can control the construction process remotely using VR planning sessions, saving time for flights and offline meetings. Since time is money, capitalize on VR technologies to transform how much time you spend conducting routine tasks.

(Video) The Future Of Virtual And Augmented Reality In Business

Best Examples of VR in Business

VR in business found a way to leak into every industry and settle there. You can see how it works from the best examples we chose.

Construction: Build Change

A good example of VR in construction is the non-profit organization Build Change. The company uses VR to help businesses in developing countries see the construction project’s detailed prototype before starting work. This way, companies can understand project needs better and develop the processes more thoroughly.

Ecommerce: Shopify’s Thread Studio

(Video) Virtual Reality For Business - Video Marketing For Business - VR For Business

Shopify found an intelligent way to make the user experience on the website more personalized and increase sales altogether. They managed it by creating a virtual reality photo studio where users can visit, upload their photos and see them on the virtual mannequins before buying.

Gaming: Rick and Morty: Virtual Rick-Ality

Games are all about fun and excitement, though VR makes them only better. A fun example is the Rick and Morty VR application, where the virtual reality simulator takes you on a journey with two favorite characters.

Healthcare: FundamentalVR

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FundamentalVR was named one of Time Magazine’s best inventions for 2018, and for a good reason. This invention allows surgeons to go through virtual operations while still learning in medical school. So imagine how much better doctors are prepared when they enter the real room.

Travel and Tourism: Central Park

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There are so many places in the world one would like to visit that sometimes it is hard to imagine it is possible in a lifetime. Virtual reality can easily change that by allowing people to travel through the world’s attractions from the comfort of their homes, like this fantastic tour through New York’s Central Park.

Automobile: Toyota’s TeenDrive365

Used with Oculus Rift, enhanced with 3D graphics and animation, Toyota’s virtual reality simulator allows you to try driving the car using technology. Moreover, the application has a fundamental goal, showing people what happens if you ignore safety rules while driving.

Interior Design: Live Home 3D

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Imagine if you could make an interior of your apartment using the technology before bringing any type of design to real walls. The Live Home 3D allows doing the virtual reality prototype of your apartment and decorate it however you please, and you will only need the app and your device.

Education: Google Expeditions

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Google’s virtual reality tool takes geography to the next level. The platform allows tours of any location from Madagascar to the ocean’s deep waters. You can explore different subjects from the Science of Superheroes to the incredible worlds of Leonardo da Vinci.

Entertainment: Disney Movies VR

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The most prominent players in the entertainment industry decided to take on VR for business audiences to enjoy. So, Disney created a platform where you can watch virtual reality movies. For instance, now you can watch Coco VR and go into the virtual world of experiences a business provides.

Sports: UEFA Champions League

(Video) A Brief Introduction to AR/VR: Everything you need to know in 10 minutes

Sports fans are pushing for their favorite sports teams to have a live experience that is not always possible, and VR can change that. For instance, for the UEFA Champions League final in 2017, BT Sport broadcasted the 360-degree VR game via YouTube.

Fashion and Beauty: Rebecca Minkoff

In 2017, fashion designer Rebecca Minkoff decided to make VR part of her business strategy. First, the brand started organizing virtual reality shows as part of Fashion Week. Then, the marketers moved VR to the shops and allowed customers to take a look at the store settings from home.

Real Estate: Virtual Hotel

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Wouldn’t you want to know the hotel you will stay in for your trip? The Virtual Hotel app allows you to see the virtual settings of the hotel and make a more thoughtful decision when booking.

What Is the Future of Virtual Reality in Business?

Due to the benefits it provides, virtual reality is here to stay. The report made by Vynzresearch states that the virtual reality market will see a 48.8% growth CAGR by 2025. Only in 2021 sales of virtual reality headsets jump to 7 million units. It shows that demand for VR is high, and the companies have to keep producing more solutions for the companies to choose from. Businesses will try to invest in VR as much as they can because of how much employees like to use immersive technology in their workplace. Also, the industries that will prosper more till 2024 are training ($4.1 billion), industrial maintenance ($4.1 billion), and retail showcasing ($2.7 billion).

How to Implement VR in Your Business Step-By-Step

Implementing VR doesn’t seem so scary after you know all the steps you have to take.

  1. The most important is the research to lay the ground for the successive VR solution. When you analyze the market, your audience’s needs, and the possible solutions, you can plan the budget, team, and time needed to complete the project.
  2. Knowing all the information, you can move to the development stage. The team of specialists you gathered will follow through with the project and help make the right solution based on your prototype.
  3. After the project is done, your work is not done. Now, you have to launch the solution and analyze the results. Once done with this step, you can gain the data needed to decide if you should continue adding virtual reality to your business strategy.

If you go through the steps, you can decide if you should hire an in-house team of VR specialists and make virtual reality a permanent solution in your brand. Before that, you can use the help of professionals that will do a quality job for you. WE/AR Studio can lead you through the process of making a solution and help you decide what your company needs are and how much time and cost it will take. Contact us at, and one of the specialists will consult you on further actions.

(Video) Startup Trends - How to Start a Virtual Reality Business


How can virtual reality be used for business? ›

VR technology enables sales teams to immerse their clients in environments where they can interact with a product. For instance, Premise LED, an LED manufacturer for commercial and industrial companies, uses VR to illustrate differences in areas before and after lighting to help customers make choices.

What are the 4 key elements to virtual reality? ›

Virtual Reality comprises 4 primary elements: virtual world, immersion, sensory feedback, and interactivity.

What are the most important benefits of using virtual reality in business time? ›

Advantages of Virtual Reality in Business

Perhaps the most obvious benefit of VR experiences for business is that it can provide employees, stakeholders, and collaborators an immersive experience of a real-world environment in real time. This can help to improve safety procedures and increase productivity.

What are 5 advantages of VR technology? ›

Benefits of Virtual Reality in Education
  • Increase knowledge area.
  • Active experience rather than just passive information.
  • Helps to understand complex concepts, subjects, or theories.
  • No distractions while the study.
  • Boosts students creativity.
  • Expands learners efficiency to gain knowledge.

Why VR AR are important in business? ›

Both technologies have several use cases for almost all businesses. These technologies dramatically improve human performance, increase productivity, lower costs, reduce project and operational durations and ensure greater engagement of employees on their assigned tasks.

What are the weaknesses of virtual reality? ›

On the downside, many users have reported nausea due to VR headsets playing tricks on their senses. Additionally, people have reported eyestrain due to the large number of visual stimuli you often experience in virtual reality. Motion sickness is a potential hazard when it comes to virtual reality.

What skills are required for virtual reality? ›

Skills You Will Need for a Career in AR/VR
  • A Computer Science or Related Degree. ...
  • Programming Skills. ...
  • Experience With Building Solutions. ...
  • A Basic Understanding of Extended Reality. ...
  • An Understanding of Good User Experience Design. ...
  • 3D Animation and Modeling Skills. ...
  • A Constantly-Updated View on Trends.
28 Feb 2022

What coding is used for VR? ›

Several surveys have confirmed that if you want to work in the gaming industry, then the two top programming languages for VR applications are C# and C/C++.

What are the 4 benefits of virtual machine? ›

Benefits of Using a Virtual Machine
  • Lower hardware costs. Many organizations don't fully utilize their hardware resources. ...
  • Quicker Desktop Provisioning and Deployment. ...
  • Smaller Footprint. ...
  • Enhanced Data Security. ...
  • Portability. ...
  • Improved IT Efficiency.
9 Apr 2020

Which two features of virtual reality are most important? ›

Paramount for the sensation of immersion into virtual reality are a high frame rate and low latency.

What are the two main types of virtual reality? ›

There are 3 primary categories of virtual reality simulations used today: non-immersive, semi-immersive, and fully-immersive simulations.

What is the most important in virtual reality? ›

The most important hardware with VR is the headset, a device similar a pair of goggles that goes over your eyes. This immerses you in the virtual world.

What is the most important component for VR? ›

GPU. Your graphics processing unit is the most important component to consider when building your VR PC, as it's more critical than ever to maintain the recommended 90 FPS framerate.

What is the future of virtual reality? ›

The AR/VR devices of the future will provide personalized, accessible and well-designed experiences. As these elements take hold, a platform shift is imminent. In my opinion, in three years we are going to see new AR glasses with LTE capabilities that will become an alternative to the smartphone.

In which industries is VR most useful? ›

10 Virtual Reality Applications
  1. Healthcare. The most important way VR is modernizing healthcare is through training. ...
  2. 2. Entertainment. ...
  3. Automotive. ...
  4. Education. ...
  5. Space & Military. ...
  6. Architecture. ...
  7. Digital Marketing. ...
  8. Occupational Safety.

What are the positives & negatives of virtual reality? ›

Pros and cons of Virtual Reality
Pros and Cons of VR
User have awesome experiencesFeeling of worthlessness
Gives detail viewsUsers addict to the virtual world
Connects with peopleTechnology is still experimental
3 more rows
30 Aug 2022

How AR and VR are transforming the future of businesses? ›

If your work requires hands-on skills, AR and VR can help you with better safety and fewer mistakes. Both technologies will allow you to develop training programs consistent with each employee if you own a business. As a result, they can gain confidence and competence in their profession.

What are three advantages of virtual reality? ›

Advantages of virtual reality training
  • Little/no risk.
  • Safe, controlled area.
  • Realistic scenarios.
  • Can be done remotely saving time and money.
  • Improves retention and recall.
  • Simplifies complex problems/situations.
  • Suitable for different learning styles.
  • Innovative and enjoyable.

Why are VR and AR useful tools in the workplace? ›

The technology can help recent hires learn about their new environment and get up to speed more quickly. For example, a new hire could use an AR app to tour the company and get the lay of the land during their first few weeks on board.

What are the disadvantages of virtual reality in business? ›

The Cons Of VR Marketing In 2022

Creating a virtual reality experience requires special equipment and software, which can be expensive. In addition, businesses will need to train employees on using VR equipment and software. Another potential drawback of VR marketing is that it may not be effective for all businesses.

Who invented virtual reality? ›

The use of the term “virtual reality,” however, was first used in the mid-1980s when Jaron Lanier, founder of VPL Research, began to develop the gear, including goggles and gloves, needed to experience what he called “virtual reality.”

Does virtual reality affect the brain? ›

However most of the time the VR experience only consists of visual stimulation. Due to this reduction of sensorial stimulation in comparison to real-life experiences, many researchers have demonstrated how VR weakens some brain connections.

What are the top 3 5 skills that make for a great virtual assistant? ›

Top virtual assistant skills
  • Reliability. Employers need to know that the people they hire are reliable, especially virtual assistants who are only accessible online. ...
  • Communication. ...
  • Time-management. ...
  • Resourcefulness. ...
  • Self-motivation. ...
  • Organization. ...
  • Creativity. ...
  • Typing.

How do I start learning virtual reality? ›

When it comes to building up skills in virtual reality development, there are a few ways to get started.
  1. Build a Strong Foundation. ...
  2. Choose a Particular Platform and Master It. ...
  3. Make The Best Use of Free Resources. ...
  4. Stay Up-To-Date With New VR Developments.
14 May 2022

What is the average salary of someone in virtual reality? ›

The average virtual reality salary in the USA is $70,344 per year or $33.82 per hour. Entry level positions start at $32,663 per year while most experienced workers make up to $138,500 per year.

Is VR a hardware or software? ›

VR is a completely 3D environment created from a combination of software and compatible hardware. This completely immerses the user into the 3D environment, giving them the ability to interact with the virtual world in a seemingly real way.

Is VR coding hard? ›

It's not easy to make a VR game. You will need an extensive background in computer programming and VR development. While it may be more difficult to create high-end PC virtual reality games than VR games for iPhone, you will still need some impressive knowledge.

How do I write a VR script? ›

Virtual Reality Screenwriting Tips
  1. Write a story that the VR viewer wants to take part in for more than just a few minutes. ...
  2. Decide how the viewer will participate in your VR script. ...
  3. Decide how the viewer will experience your VR story. ...
  4. Now write a virtual reality screenplay.
20 May 2021

What are the 7 benefits of virtualization? ›

Benefits of Virtualization
  • Reduced upfront hardware and continuing operating costs.
  • Minimized or eliminated downtime.
  • Increased IT productivity and responsiveness.
  • Greater business continuity and disaster recovery response.
  • Simplified data center management.
  • Faster provisioning of applications and resources.
9 Sept 2022

Why do companies use virtual machines? ›

Advantages of virtual machines

VMs can run multiple operating system environments on a single physical computer, saving physical space, time and management costs. Virtual machines support legacy applications, reducing the cost of migrating to a new operating system.

What are the disadvantages of VM? ›

Disadvantages. Virtual machines are less efficient than real machines because they access hardware indirectly. Running VM software on top of the host operating system means that it will have to request access to storage and memory from the physical device.

What is the true concept of virtual reality? ›

WHAT IS VIRTUAL REALITY? Virtual Reality (VR) is a computer-generated environment with scenes and objects that appear to be real, making the user feel they are immersed in their surroundings. This environment is perceived through a device known as a Virtual Reality headset or helmet.

What is the main purpose of VR? ›

Through it, a virtual world is created that viewers can enter and walk through and where they can handle virtual objects. The virtual world allows us a stereoscopic view from front or side, depending on our viewpoint, just as in the real world.

How does virtual reality work step by step? ›

Two images are passed through the lens, one for each eye, similar to how our eyes perceive and process visuals in the real world. Additionally, images in VR headsets appear to move side-to-side to recreate a 360-degree experience and is achieved by subtly moving the display content in response to head tracking data.

What is the best feature of virtual reality? ›

Virtual reality provides an immersive user experience by simulating various human senses such as vision, touch, and sound. The higher the number of senses a VR device can control, the better will be the user experience.

How do businesses use virtual worlds? ›

Virtual worlds give users a platform they can use to create their own custom experiences. Such platforms also can be used to promote innovative thinking and prototyping (e.g., building objects using 3D shapes and modifying the appearance of existing objects).

What are some potential uses for VR in entertainment and in business? ›

VR Applications: 23 Industries using Virtual Reality
  • Automotive industry. VR allows engineers and designers to experiment easily with the look and build of a vehicle before commissioning expensive prototypes. ...
  • Healthcare. ...
  • Retail. ...
  • Tourism. ...
  • Real estate. ...
  • Learning and development. ...
  • Education. ...
  • Art and design.
1 Mar 2022

What could virtual reality be used for? ›

Applications of virtual reality include entertainment (particularly video games), education (such as medical or military training) and business (such as virtual meetings).

What are 3 examples of a virtual business? ›

Examples of virtual companies that ditched the office
  • Fire Engine RED.
  • Zapier.
  • Buffer.
  • FlexJobs.
  • The Content Factory.
  • Automattic.
31 Mar 2022

What is the target market for virtual reality? ›

The target audience of a VR venue

Indeed, most customers are not used to video games and do not know the virtual reality. According to a study carried out by us last November, the age groups that come the most in VR gaming rooms are 12 - 15 years old and 30 - 40 years old.

What industry uses VR the most? ›

Here are 10 industries where VR is making a breakthrough:
  1. Healthcare. The most important way VR is modernizing healthcare is through training. ...
  2. 2. Entertainment. ...
  3. Automotive. ...
  4. Education. ...
  5. Space & Military. ...
  6. Architecture. ...
  7. Digital Marketing. ...
  8. Occupational Safety.


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