Role and Benefits of Augmented Reality in Businesses (2023)

AR in business?

It’s true that AR is still entwined with games like Pokemon Go and fun activities like using Snapchat filters. However, the potential benefits of Augmented Reality in the business world is not confined to these two domains only. The technology has entered into different business verticals and given a transformative look. It has proven to be a perfect weapon to taste success in the present competitive market.

A ripple effect of which is that the AR market size, which was USD 67.5 million in 2019, is anticipated to reach USD 1848.9 million in 2025 with a CAGR of 28.6%.

Role and Benefits of Augmented Reality in Businesses (1)

But, in case you are still clueless about augmented reality benefits in the business spectrum, this article is going to be a good read for you.

Here, I will help you to get an understanding of the impact and role of Augmented reality in business and various processes. And this way, aid you to prepare your brand for a ‘digitally augmented reality’.

AR Impact On Different Industries (& Real Use Cases)

When discussing the industries in which AR has entered, gaming, retail, food, and are on the top of the list. However, the use cases of AR are not confined to these business verticals.

Augmented Reality technology has helped entrepreneurs address core challenges and make better profits in various other industries. Some of the businesses using augmented reality and benefits of augmented reality in business are as follows.

Role and Benefits of Augmented Reality in Businesses (3)

1. Healthcare

Role and Benefits of Augmented Reality in Businesses (4)

The role of AR in is remarkable. This technology is offering a new set of opportunities and benefits to healthcare professionals, medical students, and others to get a better experience. Some of the ways it is transforming this industry are:-

  • Augmented diagnosis

Many times, patients overlook some of the minor symptoms or fail to describe them to doctors. Because of this, healthcare professionals are not able to diagnose and provide the right services to them.

But, with the help of AR technology, the two can better understand the symptoms and diagnosis effectively, resulting in better results. For example, AccuVein lets nurses and healthcare practitioners determine the exact location of veins by projecting a handheld scanner onto the patients’ skin. This reduces the procedure time, makes the process painful, and improves the patient satisfaction rate.

  • Augmented Surgery

Earlier, it was quite strenuous for surgeons and other healthcare professionals to make a complicated surgery successful with limited information gathered a few days before the surgery.

(Video) The Future Of Virtual And Augmented Reality In Business

But, with the advent of Augmented reality in the surgery process, it has become too easy. Now surgeons can get access to live-saving patient information in real-time, study the information precisely and overlay the patient anatomy over the body to perform surgery accurately. They can visualize every body part and this way, ensure that no other organ gets affected adversely while surgery. This ensures higher surgery success rate as well as shorter recovery time.

In the present scenario, various hospitals like Imperial College and St. Mary’s Hospital in London are using this technology for reconstructive surgery of patients suffering from severe injuries.

  • Augmented Training and Practice

Another augmented reality business applications in healthcare is that it makes training sessions more systematic. It makes medical students encounter real-life medical situations and ask them to act, rather than going with random training in a dissection lab.

This not only helps to test the knowledge and wits of the students, but also how they handle stress and other emotions while treating patients.

Also check out, The applications and benefits of VR and wearables in the healthcare industry

2. Military

Another use of augmented reality in business is reshaping the landscape of the military sector. In fact, this industry is one of the foremost industries being disrupted by AR technology.

When looking ahead to the use of AR in the military field, the technology is helping the soldiers prepare for the battle, dispose of bombs and other explosive elements, enhance their skills at using different weapons, etc. without putting their lives at risk. It adds labels to the real-world scenario and provides better navigation services to them – even in dark. In addition to this, the technology also makes it possible to reap the perks of remote maintenance.

3. Entertainment

Role and Benefits of Augmented Reality in Businesses (5)

Entertainment is also one of the industries that is improving with the advent of Augmented Reality (AR). The technology has touched all the subdomains of the industry, be it music, live events, or movies in numerous ways. For instance:

  • AR in Music Industry

AR-powered earbuds and other equipment adds an augmented layer on the top of the real audio to enhance users’ listening experience. And that too personalized according to the background noise and other filters.

  • AR in Movies

When talking about the advantages of Augmented reality for business in the field of TV shows and movies, the technology is helping the directors add unrealistic/non-existent elements into the movies such as dinosaurs, enabling dancers with physical disabilities perform effortlessly, along with showing different effects on the screen.

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Besides, it enables users to see real-time subtitles hanging on the TV show they are watching.

Some of the movies that have embraced AR technology are Iron Man, Minority Report, Avatar, and Terminator.

(Video) The Business Uses Of Augmented Reality

  • AR in Media

Augmented Reality is also playing a pivotal role in the field of media. The technology is enabling media experts to enhance the effectiveness of multimedia, games, videos, and presentations to build a better impression. It is encouraging them to share their content in a highly interactive manner and relish better outcomes.

4. Manufacturing and Supply chain

Involvement of AR and mobile apps in Manufacturing industry is a prime reason behind the industry’s unprecedented growth. For example:-

  • Less time required to maintain all the manufacturing processes.

In the field of manufacturing and supply chain management, people often find themselves occupied with finding the right location of the object/equipment in need. This eventually leads to an increase in the time required for completion of any task.

AR, in this scenario, helps them detect the location of the object by adding virtual labels to the object, view the 3D image of each element, and get access to navigation information. Something that ultimately simplifies the process and makes it time-efficient.

  • Higher customer experience

Ar-powered parcel service mobile applications gives customers an opportunity to track their shipment in real-time – right from the warehouse to their doorstep. The app also shares product-related information such as its size, weight, and price. This gives an enhanced experience to the customers, leading to higher positive response.

5. Real Estate

Role and Benefits of Augmented Reality in Businesses (7)

When it comes to understanding the benefits of Augmented reality in real estate, the technology has undeniably paved the way for higher success. It has helped Entrepreneurs take their real estate business beyond the limitations of current tools. A few of those limitations are:-

  • Unappealing text description of apartments.

Though real estate agents are crafting really impressive descriptions of the apartments, many are still failing to connect. They are finding it too boring to read all the details and imagine how the property actually looks.

AR, in this case, engages the target audience in a more interactive way and results in higher conversion.

  • Longer time to make a decision.

Many times, users get confused if the proposed property is suitable for the type of facilities they wish to have in their home. And the prime reason behind this is that photos show a 2D-picture of the property.

Here, Augmented Reality enables users to see a 3D-image of the property and interact with it. Meaning, they can move products from one corner to another, helping them how their house would appear. Also, the technology eases the process of measuring the dimensions of the apartment/land in real-time.

This, as a whole, helps them make a decision in less-time and without compromising at any factor.

IKEA Place and Curate are the two best examples of inclusion of Augmented Reality in the Real estate domain.

6. Education and Training

Another industry that is experiencing transformational changes with the advent of Augmented Reality is Education and training.

The technology has helped students and teachers in coping up with numerous prevailing issues, such as –

(Video) How businesses can benefit from augmented reality technology

  • Difficulty in understanding the concept

Many times, students and teachers fail to portray a bigger picture of the concepts. They keep their visualization power limited to the angle being highlighted in the books and references. Because of this, they often struggle with getting in-depth knowledge of the concept and determine the real-life implications.

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AR technology helps them to view a 3D model of the object and see the working of the complete concept in front of them. They can get a glimpse of the concepts via the 360-degree view, which increases curiosity, brings forth new queries and thereafter, leads to higher application of the same.

  • Short-memory retention power

With the study material available majorly in textual form, many students find it hard to grasp the concept with the limited memory power. AR, in this context, makes the information available in visual form such that they can touch everything virtually. This eases the processing of remembering the information, which further results in high end performance.

  • No Practical Knowledge

Another advantage of AR in education is that it is providing students and graduates with a way to test their theoretical knowledge and prepare for their job in a better manner.

  • Issues with student performance evaluation

AR not only helps students with getting information in an interactive way, but is also simplifying the task of teachers. It is empowering them to expose students to a virtual environment and observe how they respond to things around them. And this way, give them scores as per the performance of students and not the crammed information.

One of the finest use-cases of AR in the education domain is Human Anatomy Atlas. This mobile app shows more than 10,000 anatomical 3D models of the human body and delivers associated information in different languages, along with options like rotating and interacting with organs, individually.

7. Social Media

Last but not least, Augmented Reality is also redefining the way people engage on social media.

The technology, on one side, is enabling users to bring their updates into life with catchy AR filters as well as see all the posts and interactions overlaid on their device’s display in the form of a grid as we have already seen in the case of TweetReality app. While, on the other side, it is offering brands an opportunity to deliver an immersive experience to their target user base in the form of AR stories, 360-degree videos, AR-focused ads, and AR games.

Presently, various social networking platforms like Snapchat, Facebook, and TikTok are empowering users to add AR features to their content and share with their app fellows. In fact, Snapchat launched a Lens Studio app back in 2018 to let users create their own AR filters.

A result of this incorporation of AR in social media is that the AR-based advertising market is expected to undergo a significant expansion, gaining $13 billion by the end of 2022.

So, as we have seen above, the use of augmented reality in business world has been leaving a remarkable impression on all. AR business ideas are making it quite difficult for one with traditional business processes to survive in the market.

In such a scenario, it is imperative for every Entrepreneur to invest in Augmented reality app development to gear up their business.

But, is it that easy?

Since the technology is still evolving, it is likely that you end up baffling about when and how to embrace the augmented reality business opportunities.

(Video) Can Augmented Reality Help Your Small Business? | News & Trends

So, keeping the same into consideration, let’s look into how to prepare your Augmented reality business plan and enjoy ample benefits.

How to Integrate Augmented Reality Into Your Business?

When talking about how is augmented reality used in businesses, here’s the roadmap to follow –

  • Do market research

Rather than going with the hype, it is required that you dive deeper into your business market and understand the potential of technology. It is necessary that you invest your effort into augmented reality market analysis along with competitive analysis to see what can AR be used for, what is its future, and how the technology has helped them build a different image in the marketplace.

  • Examine internal business challenges

While getting familiar with how others are making profits from AR, it is crucial to understand the limitations of your traditional business processes. That implies exploring the different segments of your business and bringing the individual teams on board to get a clear picture of what challenges they are facing. And later, discuss how to build augmented reality apps for Android or iOS.

  • Hire an AR App Expert

Once the problem and the outcomes possible with the inclusion of AR in business is evaluated, the next thing to do is to select the right AR VR development company .

A company like Appinventiv, which has years of experience in creating augmented reality apps for business will help you with getting acquainted with how the technology can mitigate the challenges you are facing currently. Besides, they can give you sound advice on what Augmented Reality app features to focus upon while estimating the cost of building an application.

An AR-based mobile application, when introduced into your business processes, can definitely help you stand out from the crowd, hook your audience, and drive higher revenue.

So, why remain sitting on the fences? Connect with reputed augmented reality app development company today to discuss the possibility of entering the ‘digitally augmented’ business world and relish higher benefits of augmented reality in business processes.

Role and Benefits of Augmented Reality in Businesses (9)


Amardeep Rawat

(Video) 4 Amazing Examples Of How AR Is Used In Business To Create A Better Customer Experience


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What is augmented reality and its benefits? ›

AR apps enable users to see highly detailed, 3D images of different body systems when they hover their mobile device over a target image. This use of AR has become a powerful learning tool for training medical professionals.

What is the benefit of augmented? ›

Augmented reality is a technology that connects the digital and real worlds, an improved version of reality that is changing the industrial sector. AR interfaces can enrich the work environment and optimise operational efficiency while providing significant benefits in terms of safety, efficiency and productivity.

How can AR help businesses gain a competitive advantage? ›

Augmented reality helps retailers to gain a competitive edge over their competitors by giving an improved customer purchase experience to their customers by bridging a gap between in-store shopping and virtual shopping experience.

What are the benefits of augmented and virtual reality? ›

These benefits include examples such as risk reduction, reduced time taken to train staff, increased contextualization, cost savings, emotional responses, and memory retention.

What is advantages and disadvantages of augmented reality? ›

Advantages and disadvantages of both
Augmented RealityVirtual Reality
Increase user knowledge and informationQuite expensive to use it in everyday life and it might be less accessible for small businessesVirtual Reality in education field makes education more easily and comfort
1 more row

What companies will benefit from augmented reality? ›

Here's a closer look at these top growth tech stocks focused on augmented reality.
  • Snap. Snap developed the popular social media app Snapchat. ...
  • Etsy. Etsy is an online marketplace where people can buy and sell a variety of handcrafted products. ...
  • Alphabet. ...
  • Apple. ...
  • Nintendo. ...
  • Qualcomm. ...
  • Nvidia.

What is the role of virtual and augmented reality in business and industry? ›

Augmented reality in business is a technology that enhances real life with the added virtual elements that people can see using their smartphones or special equipment. Augmented reality finds countless applications in the business world, ranging from marketing and manufacturing to training and logistics.

How does augmented reality benefit retailers? ›

Augmented Reality allows brands to develop smart retail experiences that influence their customers' buying decisions. AR makes online selling easier and more comfortable by creating virtual simulations for users to interact with a product, just like how they try a fashion outfit in a physical store.

What is the goal of augmented reality? ›

Augmented reality is increasingly used through smartphones, tablets and head-mounted displays with the goal of enhancing the real world with virtual elements in an interactive manner.

What is the impact of augmented reality? ›

Advancements in AR will augment the power of human connection through social creating new levels of individualised social experiences for brands to reach customers. Imagine a world where one can see how a brand's products will fit into their own environment.

How companies are using augmented reality? ›

Seeing and testing a product through augmented reality helps reduce product uncertainty while increasing buyer confidence and sales. For example, sporting goods stores often use AR to help customers test golf clubs before buying, and the software can even provide tips on how to improve their swing.

How augmented reality contributed in an industry? ›

Augmented instructions help assembly workers in the automotive, semiconductor, and various other industries perform tasks effectively, quickly, and with fewer errors. These assembly operations can be complex, with workers having to assemble hundreds of complex components.

What are the opportunities of augmented reality? ›

Augmented Reality in Education

The augmented reality idea has the potential to transform the education sector by helping teachers and students to deal with various challenges. Through a three-dimensional view, teachers can make students understand various concepts without any difficulty.

What are 3 augmented reality applications? ›

10 Best Augmented Reality Apps for Android and iOS in 2021
  • Houzz.
  • IKEA Place.
  • YouCam Makeup.
  • GIPHY World.
  • Google Lens.
  • Augment.
  • ROAR.
  • Amikasa.
17 Oct 2020

What are the four major applications of augmented reality? ›

Top 5 Applications for AR:
  • Medical Training. Medical Training – AR technology has a major application in Medical Studies. ...
  • Interior Design and Modeling. ...
  • Classrooms for Education. ...
  • 4. Entertainment. ...
  • Retail Industry.

What are the 3 elements of augmented reality? ›

AR incorporates three features: a combination of digital and physical worlds, interactions made in real time, and accurate 3D identification of virtual and real objects.

Why is augmented reality important in marketing? ›

One of the latest marketing trends is Augmented Reality to provide customers with immersive, personal experiences that are convenient and accessible. Augmented Reality Marketing is a powerful tool that helps businesses enhance brand value and increase engagement in the most relatable way through mobile devices.

What does AR mean in business? ›

This credit of $10,000 is recorded as your account receivable (AR). Accounts receivable is therefore the sum of money your customer owes you for goods or services you delivered to them or that they used, which they have not yet paid for.

What are the most important benefits of using virtual reality in business? ›

8 VR training benefits your organization can take advantage of
  • Accelerate speed to proficiency.
  • Improve customer service.
  • Reduce onboarding time.
  • Improve workplace safety.
  • Decrease turnover.
  • Decrease incident costs.
  • Improve brand & scale culture.
  • Eliminate business interruptions.

How does AR improve sales and marketing? ›

This can make or break a sale, and augmented reality can help drive those conversions by offering a valuable compromise. Each AR experience that can be offered to shoppers can help enhance their shopping experience. It also increases customer engagement, leading to repeat sales and confidence in the brand.

What is augmented reality Give 5 examples? ›

Best Current Examples of Augmented Reality
  • IKEA Mobile App. ...
  • Nintendo's Pokémon Go App. ...
  • Google Pixel's Star Wars Stickers. ...
  • Disney Coloring Book. ...
  • L'Oréal Makeup App. ...
  • Weather Channel Studio Effects. ...
  • U.S. Army.
19 Apr 2018

How does augmented reality change the customer experience? ›

Who Has Embraced Augmented Reality? Augmented reality personalizes sales and marketing experiences by helping customers understand how a product works, its features, etc., and how it would fit into their real world.

How does augmented reality help the environment? ›

Minimizing Transportation Emissions

AR and VR can directly minimize environmental degradation by reducing greenhouse gas emissions.

How many businesses use augmented reality? ›

88% of medium-sized businesses are already using or testing AR for some purposes. Research shows that many growing enterprises are leveraging AR to assist them in different aspects of running their business.

What are two examples of companies that are using AR? ›

Home Depot isn't the only home furniture store to use AR to create value for their users — IKEA has similar AR technology built into its app.

What is augmented reality explained? ›

Augmented reality (AR) is the real-time use of information in the form of text, graphics, audio and other virtual enhancements integrated with real-world objects. It is this "real world" element that differentiates AR from virtual reality.

What is augmented reality in short answer? ›

Augmented reality (AR) is the integration of digital information with the user's environment in real time. Unlike virtual reality (VR), which creates a totally artificial environment, AR users experience a real-world environment with generated perceptual information overlaid on top of it.

What technologies are used in augmented reality? ›

Augmented Reality (AR) technology is a technology that combines virtual information with the real world. The technical means it uses include Multimedia, 3D-Modelling, Real-time Tracking and Registration, Intelligent Interaction, Sensing and more.

How is augmented reality used in business? ›

Firstly, AR can help customers visualize and understand complex processes or mechanisms. For example, Toyota and Hyundai have leveraged AR to demonstrate key features and innovative technology in their new car models. Secondly, AR can be used to provide directions or help customers navigate in stores.

How is augmented reality used today? ›

Today, augmented reality is an effective business tool. Across a number of different industries like retail, business, gaming, healthcare, and even the military, augmented reality is used for solving various business challenges. It's important to keep an eye on these technologies to know where the industry is heading.

Which company uses augmented reality? ›

Google, Snap, Niantic, Nvidia, AppliedVR, and the rest of these AR (Augmented Reality) and VR (Virtual Reality) companies are changing the way we use the technology—and paving the way for the metaverse.

What are the two forms of augmented reality? ›

Different Types of Augmented Reality:
  • Marker-based AR. The marker-based augmented reality identifies the Physical images, 'Markers', and 3D Models with the help of AR applications. ...
  • Markerless AR. ...
  • Location-based AR. ...
  • Superimposition AR. ...
  • Projection-based AR. ...
  • Outlining AR.
27 Oct 2021


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