5 Ways to Ensure Project Success With Project Objectives (2023)

If you want to learn about project objectives and the five essential elements to ensure a project’s success, read on!

The purpose of a project is to achieve preset goals and produce required deliverables. When a project is initiated, the success of the project must be defined. Project success criteria are met when the project objectives are achieved, despite the project constraints.

If the goal of your project is to create new software, the creative processes and sub-processes of the software alone don’t dictate the project objectives. Staying within the given constraints is just as important for the project’s success.

Three of the most importantproject constraintsare cost, scope, and time. If a project fails to meet any one of these three constraints, the success of the project is scrutinized. In addition to the project constraints, the expected benefits must be achieved. Lastly, the deliverable should meet customer and stakeholder satisfaction.

Given that several aspects define the success of a project, they are an important consideration at the start of, and during the project. Therefore, project goals and objectives, and success criteria, are defined and communicated to the project team in painstaking detail.

(Video) Project Success, Objectives and Benefits

Difference Between Project Goals, Project Objectives, and Project Deliverables

Project objectives, project goals, and project deliverables are distinct parts of a project, and may not be used interchangeably.

Project goals are the eventual targets of the project. They are what the project is striving to achieve by the end, and are guided by milestones along the way. A project goal is the proverbial “light at the end of the tunnel” that the project team is expected to achieve.Project goalsare high-level goals that serve as the project’s focus. The project team is usually preoccupied with the immediate target, to be delivered the next day or the next week. But, a successful project team never loses sight of the greater goal (i.e., the project goals). Project goals are formulated in the project’s planning stage and are the macro-level target that the project team sets out to achieve. Although often complex, project goals are broken down and communicated to the project team with maximum clarity.

5 Ways to Ensure Project Success With Project Objectives (1)

(Video) Successful Projects, project objectives, project outcomes, project benefits, and project value


Project objectives are, in essence, the subsets of the project goal. These short-term goals are required to be achieved consistently for the project team to achieve the project goal. Project objectives are milestones, spread across the project, that are communicated to the team in measurable details. While project goals have a measure of vagueness attached, objectives are clearer. A project team knows exactly what activities need to be done to achieve the project objectives.

Project deliverablesare the project goals but in a much more tangible form. These are the end result, products or services, of the project. Let’s go back to the software development project example. The project deliverable is the actual software, with all the specifications and features defined.

What Are the Five Essential Elements Used To Develop Project Objectives?

While project goals and project deliverables are distant achievements, it is the project objectives that are the “here and now” of a project. In the lifecycle of the project, the project objectives are the all-important milestones, each of which must be accomplished for the project to succeed.

(Video) Top 5 factors that define Project Success

Understandably, it is not a simple task to answer the question “what are project objectives?” Answering this question is not something that can be done over a conversation between leadership and the customer. All personnel involved in the project must be on board while finalizing the project objectives. In other words, it is not as easy as dividing 100% of the project into five project objectives of 20% each. The first 20% may eat up 80% of the project time. And, project objectives have to consider the contribution and importance of multiple departments as well as the delivery timing. It is only through collaborative discussion and agreement that the project objectives can be unanimously and, more importantly, efficiently defined.

5 Ways to Ensure Project Success With Project Objectives (2)


The SMART acronym is often used when developing objectives. Standing for Specific, Measurable, Achievable, Realistic, and Time-bound, SMART is the definitive approach to finalizing project objectives. Let’s look at the five elements that establish the SMART approach.

  • Specific –The objectives of the project must be clearly defined. Identify the 5Ws and H of the objective (Why, Where, When, Who, What, and How) into tangible determinants, so no project objective lacks clarity and specific details.
  • Measurable –The objective must be quantifiable. For instance, it can be a 5% growth in sales or incorporation of a particular feature in a product. But, a project objective can’t be a vague “improve the sales” or “upgrade the product” directive.
  • Achievable –While finalizing an objective, the team must be able to determine what needs to be done to achieve it. The question that arises next is how to achieve the objective. And, the activities required to achieve it must be known, so you can be sure the objective is achievable.
  • Realistic –The achievement of the project objective must be a realistic possibility. Achieving the objective after missing the timeline or budget is not a realistic project objective. The resources, knowledge, skills, timeline, and budget required for the project objective must be available to decide if it is realistic.
  • Time-bound –projects themselves are time-bound and cannot go on as a perennial exercise. Therefore, its objectives must have a clear deadline that is communicated to all team members. The completion of one activity may be dependent on another activity. In such cases, the time allowed must consider all such dependencies.

Well-designed project objectives are key to the success of any project. And, the SMART approach defines all critical success factors in project management.

Examples of SMART Project Objectives

Let’s, first, look at a simple example to understand how to write SMART project objectives. Imagine you want to create a 10-page website in the next two weeks, and you have two resources each with 4-hours available each day. Your SMART project objective may look like this:

In this example, you have designed a SMART project objective that specifies what you need, and in what quantity, how you will achieve it, and if it is achievable. You have also defined a timeline, thus completing the SMART loop around your project objective.

5 Ways to Ensure Project Success With Project Objectives (3)

For more detailed project objectives examples, let’s assume that a company is looking to expand to a new region. But, having a new office is not a feasible project. Any company investing in a new office will also aim for profitability. So, let’s assume that the project goal is to establish a new regional office with a sales revenue of $1 million in 2 years. The goal, itself, wouldn’t explain how the company plans to achieve it. This is where SMART project objectives are required.

(Video) How to Write Effective Project Objectives Every Time - Project Management Training

  • Specific –The company will establish one new office in the region. Note that setting up a new office is a project itself. But in this project, we are concerned about what this company seeks to achieve with this new office. Sustaining its achievements can be the subsequent project.
  • Measurable –The new office will generate a revenue of $1 million. We can assume that adequate research on the market feasibility is done to arrive at this figure.
  • Achievable –The new office will hire five sales managers and 25 sales reps to be posted in the five major cities in the region. The size of the city and market is important in allocating resources.
  • Realistic –The office will aim for a modest initial sale, and target a 5% growth in monthly sales. The figure is vetted by the market study analysis findings of the sales department.
  • Time-bound –The target of $1 million is targeted to be achieved in two years.

The SMART approach can be translated into project objectives in almost any industry and scenario. Needless to say, it rules out unwanted delays and confusion in the project at a later stage.

Project objectives are an essential part of project management, which covers the entire life cycle of a project – starting with building, training, and empowering the project team; setting the goals, objectives, and deliverables; scheduling the project; managing the work; managing conflict, collaborations, and communications; ensuring continual improvement; and driving the project toward completion. The GreyCampus PMP Training Program is a trusted certification and training program that covers all of these aspects, and more.

With Bootcamps, simulated exams, expert mentorship, and an updated study plan, GreyCampus builds an ecosystem that enriches the project management expertise of professionals and students alike. With its official study material and globally recognized credentials, the GreyCampus PMP certification training is ideal for anyone looking to build a fulfilling career in Project Management.


What are the 5 critical success factors for a project? ›

Five Critical Success Factors for Project Managers
  • Agree on the project goals. ...
  • Develop clearly defined plans with assigned responsibilities and accountabilities. ...
  • Manage the project scope effectively. ...
  • Cultivate constant effective communications. ...
  • Make sure you have management support.
3 Aug 2010

What are the five 5 objectives of project management explain each? ›

A project, regardless of its size, generally involves five distinctive project life cycle phases of equal importance: Initiation, Planning and Design, Construction and Execution, Monitoring and Control, Completion.

What are the objectives of a successful project? ›

Project objectives are what you plan to achieve by the end of your project. This might include deliverables and assets, or more intangible objectives like increasing productivity or motivation. Your project objectives should be attainable, time-bound, specific goals you can measure at the end of your project.

How do you ensure the success of a project? ›

5 tips & skills for insanely successful project management
  1. Foster clear and effective communication.
  2. Set clear goals for your project.
  3. Use the right tools to monitor progress.
  4. Work with a flexible team whose skills combine well.
  5. Motivate your project team members.
1 Mar 2022

What are the first 3 actions you will take to ensure the project's success? ›

Three Core Actions to Take
  • Provide Strategic Direction. Most projects are awash in documents providing direction. ...
  • Gain Alignment. ...
  • Build and Use Your Credibility.

What are the 5 C's in project management? ›

The 5 Cs of managing projects, Complexity, Criticality, Compliance, Culture and Compassion, tell you how much and how often to do the things we do. There are five, they fit on your hand, and they go in order. The first three, complexity, criticality and compliance, are about the work, and that's where we begin.

What are the 6 key success factors of this project? ›

6 Success Factors for Managing Project Quality
  • Key Success Factor 1: A good plan. ...
  • Key Success Factor 2: Appropriate Communication. ...
  • Key Success Factor 3: Manage Stakeholders. ...
  • Key Success Factor 4: Good Measurement. ...
  • Key Success Factor 5: Constant Review. ...
  • Key Success Factor 6: Act early. ...
  • About the Author.
11 Dec 2012

What are the 5 project key elements? ›

5 Key Elements To Success In Project Management
  • IDENTIFYING CLIENTS NEEDS. Accurately identifying the client's needs is the key to ensuring that you produce the right product. ...
  • PLANNING. ...
7 Sept 2021

What are the five main objectives? ›

The key to having good all-round performance is five performance objectives: quality, speed, dependability, flexibility and cost.
  • Performance Objective 1: Quality. ...
  • Performance Objective 2: Speed. ...
  • Performance Objective 3: Dependability. ...
  • Performance Objective 4: Flexibility. ...
  • Performance Objective 5: Cost.
4 May 2022

What are the 4 types of objectives? ›

In summary, Cognitive objectives emphasize THINKING, Affective objectives emphasize FEELING and. Psychomotor objectives emphasize ACTING.

What are the 4 measures of project success? ›

Project success measures identified are meeting agreements, the firms' future, customer success, and project teams.

What are 7 keys of success in project management? ›

7 Keys to Achieving Project Management Success
  • Quick Response. Time is of the essence. ...
  • Detail Oriented. The little details matter! ...
  • Flexibility. Plans change and unforeseen problems are bound to arise. ...
  • Teamwork. ...
  • Project Types. ...
  • Exceed Expectations. ...
  • Trust.

What are 3 main success criteria to think a project is successfully finished? ›

Talk to other team members to find out what they hope to achieve from the project. Often, project success criteria fall into three main categories: cost, scope and time. If you're able to bring your project in on time and on budget, while achieving its stated scope, then it's safe to call it a success.

What are the 5 project phases? ›

Developed by the Project Management Institute (PMI), the five phases of project management include conception and initiation, project planning, project execution, performance/monitoring, and project close.

What are the 5 C's of success? ›

Clarity, communication, collaboration, consensus and compromise are critical to success in business, politics and life. Without them, you'll be deadlocked (as our government has been) and fail to achieve much of anything. Without recognizing these five Cs, you won't achieve meaningful results.

What are the 5 management styles? ›

There are many management styles, but five stand out above the rest: autocratic, democratic, laissez-faire, visionary, and servant leadership.

What are the top 10 success factors? ›

Top Ten Critical Success Factors
  • Communication skills (oral and written). ...
  • Interpersonal skills. ...
  • Confidence. ...
  • Critical thinking and problem-solving skills. ...
  • Flexibility. ...
  • Self-motivation. ...
  • Leadership. It means different things to different people. ...
  • Teamwork. People love working with people who they work well with.
5 Oct 2009

What are the 10 critical success factors? ›

Top 10 Critical Success Factors for project success
  • User Involvement.
  • Executive Support.
  • Clear Business Objectives.
  • Emotional Maturity.
  • Optimization.
  • Agile Process.
  • Project Management Expertise.
  • Skilled Resources.

What makes a project team successful? ›

Participation of all the members should be balanced and well defined. Communication among the members should be clear and open. Relationships among the fellow team members should be fully co-operative. There should be diversity - members from different demographics and expertise should work together.

What are the 5 performance objectives examples? ›

5 Performance Objectives
  • #1 Quality. Customers, employees and stakeholders look for quality in a product and/or service. ...
  • #2 Speed. ...
  • #3 Dependability. ...
  • #4 Flexibility. ...
  • #5 Cost. ...
  • Use SMART technique: Use the SMART technique as it's easy to comprehend and it can help to align objectives to the business goals.
9 Dec 2020

What are the 6 characteristics of good objectives? ›

SMART is an acronym used to identify the characteristics of good objectives. SMART objectives identify who should do what, under what conditions, according to which standards. SMART objectives are specific, measurable, achievable, relevant, and time-bound.

What are 6 steps of establishing objectives and goals? ›

What goals have you set for your business?
  1. Recognise the importance of having goals. ...
  2. Write down your goals. ...
  3. Use SMART goals. ...
  4. Use a detailed Action Plan. ...
  5. Develop self-discipline and focus on implementation. ...
  6. Review your goals regularly.

What does project objective mean? ›

A project objective states the aim of a project. It tells us what the project team wants to accomplish.

What is the SMART objective in the project? ›

SMART refers to a specific criteria for setting goals and project objectives. SMART stands for Specific, Measurable, Attainable, Relevant, and Time-bound. The idea is that every project goal must adhere to the SMART criteria to be effective.

What 3 elements should an objective have? ›

It should be specific, concise, and, most importantly, observable or measurable. Objective statements contain three parts: behavior, conditions, and criteria.

What are the elements of a good objective? ›

All objectives should be Specific, Measurable, Action-oriented, Realistic and Time-specific. This means that you should clearly define the objective in a way that allows you to determine at a specific later date whether you have met that objective.

What are the six types of objective? ›

Table of Contents
  • Financial Objectives.
  • Quality Objectives.
  • Technical Objectives.
  • Performance Objective.
  • Compliance Objective.
  • Business Objectives.
24 Oct 2013

How do you meet your objectives? ›

10 tips to achieve your goals
  1. Have SMART goals. You're not going to achieve your goals if they aren't SMART. ...
  2. Write them down. Don't just daydream about your goals — put pen to paper and write them down. ...
  3. Make your goals visible. ...
  4. Break it down. ...
  5. Develop a plan. ...
  6. Take action. ...
  7. Keep perspective. ...
  8. Identify potential obstacles.

How do you ensure project deliverables met? ›

How to Meet IT Project Deliverables?
  1. Have a detailed and clear description for all team members involved in the project;
  2. Specify the operations and functionalities that will be performed by the software;
  3. Ensure alignment with all requirements provided by the customer;
  4. Clearly establish the client's expectations;
20 Mar 2020

How do you ensure project milestones are met? ›

How to achieve Project Milestones?
  1. Set a Realistic Deadline. Deadlines speak volumes about productivity. ...
  2. Set a Timeframe: Defining a timeframe without a doubt translates to setting a milestone. ...
  3. Keep them Specific: ...
  4. Keep a Backup: ...
  5. Focus on the progress:

What criteria should an objective meet? ›

Setting specific, measurable, achievable, relevant, and time-bound (SMART) objectives is a good way to plan the steps to meet the long-term goals in your grant. It helps you take your grant from ideas to action.

What are the 5 performance objectives? ›

The five key business performance objectives for any organization include quality, speed, dependability, flexibility, and cost. When it comes to business performance objectives you're likely aware that efficiency and productivity are crucial.

How can the basic objectives be achieved? ›

In order to make your objectives and business plan practical and achievable, you should also be setting employee targets and embarking upon management performance techniques designed to improve every department and ensure all employees are working diligently towards their individual goals.

What are the five steps to create objectives? ›

5 Steps to Writing Clear and Measurable Learning Objectives
  1. Identify the Level of Knowledge Necessary to Achieve Your Objective. ...
  2. Select an Action Verb. ...
  3. Create Your Very Own Objective. ...
  4. Check Your Objective. ...
  5. Repeat, Repeat, Repeat.
5 Jun 2022

What are the six 6 steps to ensure successful project completion? ›

6 Steps To Ensure Successful Project Completion
  1. Step 1: Study the project thoroughly. ...
  2. Step 2: Prepare a concrete project plan. ...
  3. Step 3: Daily monitoring of work assigned after project begins. ...
  4. Step 4: Keep the client informed on a predetermined basis. ...
  5. Step 5: Perform testing at regular intervals. ...
  6. Step 6: Final project delivery.

What are the 7 key project roles who are essential to deliver a successful project? ›

The 7 essential project leadership skills
  • Team management. Project leaders are the captain of their team. ...
  • Conflict resolution. Nothing slows down a project like conflict. ...
  • Servant leadership. A project leader knows that people aren't tasks. ...
  • Motivation. ...
  • Communication. ...
  • Proposing and shepherding changes. ...
  • Creating solutions.
6 Jan 2020

What are the 5 stages that needs to follow to manage your project? ›

In brief, the five stages of project management are:
  • Project Initiation.
  • Project Planning.
  • Project Execution.
  • Project Monitoring.
  • Project Closure.
24 May 2021

How do you ensure project completed on time? ›

Project Manager's Top 10 Tips for Keeping Projects on Time and on Budget
  1. Know the strengths and weaknesses of your team. ...
  2. Document the scope of the project before you start. ...
  3. Set goals within realistic timelines. ...
  4. Make sure team members understand schedules and deadlines before launch. ...
  5. Use collaboration tools.

What are the steps to ensure that your project is running on track? ›

How to Keep a Project on Track: 5 Ways to Keep it Moving
  1. Set aside regular periods of time to check in and work on your project. ...
  2. Keep an open mind, but also have opinions! ...
  3. Communicate with your project manager. ...
  4. Keep the group involved small. ...
  5. Find out obstacles in advance, and prepare to tackle them ahead of time.

What ensures that key milestones and objectives are met on time and at the expected quality? ›

Accountability. Make sure all your team members knows about the milestones and responsible for what they are doing. Track their progress regularly to know the difference between where you are and where you should be.

What are the five 5 key criteria that must be met in order for goals to be effective? ›

Most businesses use the SMART model for goal setting: Specific, Measurable, Achievable, Relevant and Timed. These are specific characteristics used in successful goal setting.


1. Project Success
(Project management for managers)
2. 5 Ways To Measure Project Success
(Project Management Companion)
3. 5 Project Success Factors for EVERY Project (Webinar)
4. What Are Project Objectives? Here is what you need to know!
(Proper Project Management)
5. How to Measure Project Success - Project Management Training
6. Successful Project Management & its Examples - What Makes a Project Successful? | AIMS UK
(AIMS Education, UK)
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